CGA VIBE Beverage Leaders Study

September 2021

The CGA Vibe Beverage Leaders Study highlights operators’ views of current opportunities and challenges, as well as key changes and types of support that they now want to see from their supplier partners.

Capturing opinions from both operators and suppliers on the biggest consumer trends expected over the next year, this report delivers valuable intelligence for beverage program leaders and national account teams alike. The core objective is to enable all stakeholders to benefit from strengthened value-add partnerships.

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