Continuing improvements make CGA’s On-Premise Measurement service the most comprehensive offering available to the out-of-home sector
Leading market intelligence consultancy CGA has deepened its insights into the GB eating and drinking out markets by now collating sales data from 84,498 outlets nationwide through EPOS, flowmeter, wholesaler data partnerships, pub ‘delivered-in’ intelligence and field visits – and all contextualised through its sector-leading consumer and licensee research.
“In isolation, any single data source will have its limitations and can only provide a partial view. CGA harmonises and extrapolates all our data sources to deliver a definitive ‘One Truth™’ of market, brand and consumer performance. It’s a market first,” said CGA’s CEO Phil Tate.
“CGA’s reputation is built on meeting fast-changing client demands. We work tirelessly to secure, load, code, combine and analyse sales data to provide the best possible market intelligence in the eating and drinking out industry. So, we are delighted to introduce our totally integrated One Truth™ solution to help suppliers and operators further unlock sales and market share.”
With fresh contributions to CGA’s market measurement analytics over the past 12 months, CGA’s ‘One Truth™’ solution is unmatched in the marketplace. They include:
- Volumetric sales data are now available from 84,498 outlets across 69 data sources including EPOS, flowmeter, wholesaler data partnerships, pub delivered-in, field and consumer research.
- CGA’s Coffer Peach Business Tracker, the industry’s most trusted barometer of sales through managed pub and restaurant groups, now collects weekly and monthly data from 45 companies, representing £9bn of on-trade sales.
- Retailer analytics tool CGA Trading Index now incorporates data from more than 6,445 outlets across Britain – representing £8.47bn of sales, with new additions building out the casual dining and late-night cohorts.
- CGA’s consumer research service has undertaken surveys with 90,000 consumers in the last year, including over 1,000 hours of face to face in-outlet research.
“This follows on the heels of CGA’s recent acquisitions of UK Festival Awards and Festival Insights as well as CPL Online, the specialist provider of e-learning, business solutions and interactive services from CPL Training. This expanded product portfolio further accelerates CGA’s growth into new areas whilst building on its market leadership position within the hospitality industry,” added Tate.
CGA is the data and research consultancy of choice for the out-of-home food and drinks market, specialising in market measurement, consumer research and location planning.
What sets CGA apart is its unique ability to access the three key types of data (supply, demand and consumer) and then triangulate this data to provide the most complete and accurate picture of anyone in the out-of-home sector.
From its offices in Manchester, United Kingdom, and Chicago, United States, CGA experts work with many of the world’s biggest consumer brands, including drinks manufacturers, consumer brand owners, food suppliers and wholesalers as well as pub, bar and restaurant retailers and government entities.
Founded in 1992, CGA’s mission is to use its phenomenal data and expert insight of the leisure industry to give these brands the competitive edge and get them where they want to be, faster.
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