CGA has expanded its international consumer research capabilities into the Canadian drinks market with the launch of its On Premise User Survey (OPUS) study.
The out-of-home food and drink insight specialist is already established in the US market, working with leading beverage suppliers through its Chicago-based CGA Nielsen operation.
That has now given CGA the opportunity to expand into Canada. OPUS, which is specifically designed for the on-premise channel, has become an essential tool for beverage suppliers in profiling out-of-home consumers, developing national account strategies, building RFP pitches and understanding essential consumer trends and preferences of the drinkers of specific brands on key occasions.
The study analyses the on-premise behaviour of 10,000 nationally representative consumers twice a year.
This first OPUS research for Canada took place during the shelter-in-place phase of the COVID-19 pandemic, and analyses consumers’ willingness to return to the channel, planned visits and key concerns around safety measures.
Key findings show that 60% of consumers were willing to return to bars and restaurants immediately and the same percentage planned to go out as frequently as pre-COVID-19.
In addition, this latest research offers Canadian subscribers:
- Market and key trend overviews
- Customer profiling of consumers of major drink and retail brands
- Consumer-led strategy and planning
- Key account support for RFPs and tender pitches
- Detailed insights into Canadian consumer preference, behaviour and perceptions at brand and category level, through the lens of On Premise visits and behaviour
We are delighted to be able to bring this highly-regarded consumer study to Canada for the first time. Since launching OPUS in America back in 2016, OPUS is now seen by many leading drink suppliers as genuinely game-changing to their Key Account strategy and sales process,” said CGA Nielsen Client Solutions Director Matthew Crompton.
With the Canadian on premise in a state of unprecedented change, we know that retailers are looking for more support than ever from their suppliers. We are very pleased to be able to add something unique, and already proven to add value, to the toolkit of Canadian suppliers for the very first time”
As the on premise continues to reopen across Canadian markets, CGA Nielsen is preparing a new survey this Autumn to support suppliers in strategically navigating the on-going recovery phase.
The Canadian OPUS study is available now. For more information, contact the CGA Nielsen team at hello@nielsencga.com.
CGA Neilsen is the North American operation of CGA.
