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Consumer Research

Soft drinks surge as Gen Z drives moderation revolution

The On Premise is witnessing a marked decrease in alcohol consumption across the globe. This shift is also evident in the UK, with a -23pp net decrease, resulting in a growing appetite for exciting soft drink options. CGA by NIQ’s leading OPUS data highlights the potential for drinks brands and venue operators to capitalise on this emerging trend, especially among the younger consumers at its forefront.

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