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Consumer Research

Beyond beverage: What motivates Western European consumers to go out?

The On Premise continues to play a central role in the lives of people in Britain, France, Germany, and Italy, providing a place to socialise, celebrate, and indulge. However, as occasions and motivations evolve, it’s essential for drinks manufacturers, suppliers, and venue operators to stay closely tuned to changing habits in order to meet the needs of existing customers and attract new ones.

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Consumer Research

Refreshing revolution: the rise of soft drinks in Great Britain

As the moderation trend continues, soft drinks is one of the most stable categories of the On Premise. It’s filled with growth potential over the rest of 2025 and beyond, and CGA by NIQ’s research suite reveals the big trends and developments for suppliers and operators to track in order to capitalise.

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