In the aftermath of COVID-19’s impact on the German hospitality sector, new CGA by NielsenIQ bartender and consumer research shows that bartenders are optimistic for the future, and their influence on consumer choice in bars and restaurants can be shaped by suppliers to capture long-term brand engagement.
Results from the German Bartender Report 2022 produced by CGA by NielsenIQ in partnership with Deutsche Barkeeper-Union (DBU) demonstrates that whilst there are underlying challenges on the industry as a result of COVID-19, bartenders are keen to engage with drinks suppliers and engage with more training programmes. CGA’s OPUS consumer research also reveals how bartenders have a significant influence on buying behaviours in the On Premise.
To read more information on the study, download the report.
