Opportunities for no and low alcohol alternatives in Australia
In their latest consumer research, On Premise consultancy CGA have highlighted opportunities for drinks suppliers and operators to drive sales of no and low alcohol drinks in Australia.
As attitudes towards alcohol consumption in Australia change, the no and low category is primed for some significant growth in the years ahead. Brands that can show their quality credentials, find the right price point, make themselves visible in bars and restaurants and tap into the desire for new experiences have an excellent chance to position themselves at the leading edge of this movement.”
Graeme Loudon, Managing Director, EMEA & APAC
This exclusive research is summarised in a free report, which uncovers key consumer insights into low and no alcohol drinks, and how the Australian market compares to the global average in the adoption of this category.