In a competitive market where spending is tight and loyalty is hard-earned, taking experiences further offers operators an opportunity to boost bookings, inspire recommendations, drive repeat visits, build loyalty, and generate more spend.
Here are five steps to lifting experiences:
- Targeting special occasions
Consumers’ spending may be tight, but they still want to go out to mark special occasions. Birthdays, anniversaries and other milestones put guests in the mood to elevate their experiences and spend more.
- Engaging groups
Many of consumers’ favourite experiences happen in groups, like competitive socialising, bottomless brunches and classes. These are good opportunities to pre-sell at the booking stage and generate word of mouth.
- Personalising visits
Tailoring experiences to personal preferences can be a quick and low-cost way to lift guests’ satisfaction. Small extras, preferred seats and attentive service from staff who remember previous visits are some of the ways to build loyalty.
- Making more of food
Visits for games and bottomless brunches often revolve around drinks. Making food a more central part of the experience isn’t always easy, but it’s a great opportunity for extra sales in some venues.
- Mastering the fundamentals
While tasting menus, games, surprises and extras all have widespread appeal, most consumers are easiest pleased by the fundamentals of hospitality. High quality food, drinks and service, delivered consistently and at good value, remain the top reasons guests come back.
Click here to access the latest report. GO Technology is based on an exclusive survey of 5,000 nationally representative British consumers. To discuss the research and ways CGA by NIQ helps businesses drive loyalty, get in touch here.
