The rise of experience-led venues reflected in the surge of new openings, highlights how consumers’ behaviour is shifting towards experience-led venues and event-driven visits.

Key findings reveal that visits are increasingly driven by experience, with weekly visitation levels on the rise, transforming what was once considered a temporary trend into a powerful market niche.

For drinks suppliers, this emphasizes the importance of aligning with new opportunities, supporting operators and enhancing the creativity and quality of drink offerings to meet consumer expectations.

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