‘The value of live sports in Britain’s pubs and bars’ report, produced by CGA by NIQ and SKY Business, brings together insights into engagement with live sport in Britain’s licensed premises from two perspectives.

Using exclusive consumer surveys, the report reveals exactly who’s watching games in pubs and bars, while the business-side
polls shows what pub landlords, managers and owners think about live sport in their venues. The report also looks
into connectivity and the importance of good WiFi from both a consumer and licensee perspective

To read more information, download the report.