Evidence from On Premise markets around the world have shown that the Path to Purchase is fundamentally different now for many consumers, and Australia is no exception.

The way consumers are planning their visits to bars and restaurants, how they order when in-situ , their expectation of the experience, and how these combined components now translates to intentions for a repeat visit has shifted dramatically.

CGA by NielsenIQ’s latest research looks at these dynamics more closely in Australia, and examines the key areas of the consumer Path to Purchase.

This document features some of the highlights from our full deck – get in touch to learn more.