CGA’s Driving sales through menu activation provides suppliers and operators with the tactical support they need to understand the role of menus in decision-making. As well as revealing what consumers expect from menu content and layout, it provides deep dives into issues including the impact of menu engineering and how to overcome guest frustrations, plus detailed guidance for creating the best menus in various drinks categories.


The full Driving sales through menu activation is available from CGA now. To learn more and discuss opportunities for further bespoke research for suppliers and operators, please contact CGA client director Paul Bolton at paul.bolton@cgastrategy.com.