After experiencing rapid growth in America following the ‘Summer of Seltzer’ in 2019, Hard Seltzers have gradually built a presence in GB; starting in the off trade, then visible as part of major sponsorship and ABL advertisement, to now being stocked in established operators within the on trade.


Awareness of Hard Seltzers in GB has nearly quadrupled since the start of 2020, but trial still lags across GB – so there is great potential to be building engagement and experimentation with the category to help address this.


The ‘Hard Seltzers: Converting awareness into sales’ report delves into this, and more, looking at not just who the current Hard Seltzer consumer is, but who the potential drinker could be, and how best suppliers and operators alike can encourage trial and usage to further unlock the opportunity.


The full ‘Hard Seltzer: Converting awareness into sales’ report is available from CGA now.


To learn more and discuss opportunities for further bespoke research for suppliers and operators, please contact tom.quinn@cgastrategy.com