What type of MATCH consumer are you?

You are a...Confident Conformist

All about you

You are up to date with the latest trends, you know what’s hot & what’s not. You consider yourself a bit of a foodie & appreciate good service. When it comes to place to eat & drink out you always choose wisely, although the relaxed atmosphere of a good quality pub is always a winner in your eyes! You never limit yourself when it comes to a night out & you’d rather spend a bit more in return for a great quality experience, & that always begins with a carefully chosen meal, tasty drinks & an inspiring atmosphere.

Typical demographics

Age

25% are 25-34 years old

Gender

40% male, 60% Female

Affluence

Medium: £30,001 - £50,000

Employment

55% are white collar

Parents

48% are parents

of population

0 %

Out-of-home behaviour

21%

Proportion of all drink-led visits that are made by this group

21%

Proportion of all food-led visits that are made by this group

59%

Eat out weekly

40%

Drink out weekly

£65.32

Average monthly spend
Confident Conformists spent 24% less than the GB monthly average

Top 5 drinks consumed

1. Soft drinks

2. Coffee

3. Wine

4. Tea

5. Lager

Adoption of trends

Repertoire

Repertoire shows the number of drinks categories or brands that this segment typically switches between.

Attitudes & behaviours

I proactively try to lead a healthy lifestyle.

Health 75%

I like to keep up to date with the latest trends and fashions.

Trends & fashion 75%

I check social media frequently throughout the day.

Social media 72%

Social media has increased my awareness of eating and drinking out brands.

Social media awareness 62%

I lead a busy lifestyle and rarely have a large amount of free time.

Lifestyle 71%

I actively seek out information on new places to eat and drink out through all available sources.

Seek out new 34%

I tend to stick to places that I know well when eating and drinking out.

Familiarity 61%

I take a keen interest in food and drink and consider myself knowledgeable on the subject.

Food expertise 76%

I consider myself a 'foodie'.

Foodie 63%

I am interested in deals and offers.

10%

I enjoy visiting new eating and drinking out brands whilst they are still small chains but are starting to become recognised

Prefer small chains 37%

I am typically one of the first to visit new eating and drinking places.

Trendsetter 26%

Key drivers

What drives Confident Conformists to venues for food?

1. Location

2. Convenience

3. Value for money

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What drives Confident Conformists to venues for drinks?