What type of MATCH consumer are you?

You are a...Trending Tastemaker

All about you

It’s all in the name! You’re a tastemaker, an influencer & someone who knows where to find the trendiest places to eat. You love to share your gourmet finds with you audience & will likely be the first to post a great insta-worthy pic of a fantastic dish at the newest restaurant! You have a busy lifestyle so you prioritise great food & company over being stuck in a kitchen cooking for yourself. Because you eat out so often, healthy options are a must, but you tend to look for places with a great cocktail menu along with a range of refreshing craft beers.

Typical demographics

Age

29% are 25-34 years old

Gender

53% Male, 47% Female

Affluence

High: £50,001-£100,000+

Employment

74% are white collar

Parents

55% are parents

of population

0 %

Out-of-home behaviour

18%

Proportion of all drink-led visits that are made by this group

16%

Proportion of all food-led visits that are made by this group

82%

Eat out weekly

65%

Drink out weekly

£204.09

Average monthly spend
Trending Tastemakers spent 137% more than GB monthly avg.

Top 5 drinks consumed

1. Wine

2. Coffee

3. Gin

4. Soft drinks

5. Cocktails

Adoption of trends

Repertoire

Repertoire shows the number of drinks categories or brands that this segment typically switches between.

Attitudes & behaviours

I proactively try to lead a healthy lifestyle.

Health 81%

I like to keep up to date with the latest trends and fashions.

Trends & fashion 81%

I check social media frequently throughout the day.

Social media 78%

Social media has increased my awareness of eating and drinking out brands.

Social media awareness 74%

I lead a busy lifestyle and rarely have a large amount of free time.

Lifestyle 70%

I actively seek out information on new places to eat and drink out through all available sources.

Seek out new 56%

I tend to stick to places that I know well when eating and drinking out.

Familiarity 50%

I take a keen interest in food and drink and consider myself knowledgeable on the subject.

Food expertise 90%

I consider myself a 'foodie'.

Foodie 79%

I am interested in deals and offers.

11%

I enjoy visiting new eating and drinking out brands whilst they are still small chains but are starting to become recognised.

Prefer small chains 35%

I am typically one of the first to visit new eating and drinking places.

Trendsetter 42%

Key drivers

What drives Trending Tastemakers to venues for food?

1. Location

2. Convenience

3. Food Quality

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What drives Trending Tastemakers to venues for drinks?