Say hello to RestauranTrak – a brand new solution from Nielsen CGA designed to help level the analytic playing field within the U.S. restaurant landscape. With its launch, any U.S. based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of On-Premise analytics to assess their weekly performance against their local market, free-of-charge.
Over the past few years, Nielsen has grown its presence and read into the out-of-home restaurant space. Through Nielsen CGA data, restaurant owners of all sizes will be equipped to make better data-driven business decisions to optimize venue performance and drive growth. With the ability to integrate the vast majority of POS systems in the U.S., Nielsen CGA’s RestauranTrak is a unique, advanced, data-driven solution.
Completely unbiased with no affiliation to any suppliers or distributors, Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under and over-performing metrics on a weekly basis. Coupled with Nielsen’s industry defining, Off-Premise POS measurement, RestauranTrak will provide a full and comprehensive view of Food & Beverage consumption.
Built by the industry for the industry, RestauranTrak will be fueled by three powerhouse sources: Nielsen CGA, a global leader in On-Premise market measurement, Emerging, the collaborative restaurant network ecosystem and RestauranTrak’s customer service partner, Omnivore, the leading connectivity platform for restaurant technology that will lead on POS integration for new RestauranTrak customers. Commenting on the launch of RestauranTrak and the wider industry landscape, NCGA’s Senior Vice President Scott Elliott said,
The On-Premise has never been more competitive and the margin of success is narrower than ever. We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much needed tool for America’s restaurant industry. We are proud to be the first to bring it to the marketplace for free and completely unbiased and unaffiliated. As the U.S. bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fuelled insights will be a crucial tool for success, ultimately helping food service players make the best operational decisions for their staff, customers, investors and business.
The launch of RestauranTrak will begin in 44 American markets, including several major cities such as New York, Chicago, and Los Angeles. For additional information, visit the RestauranTrak site or email hello@restaurantrak.com
About Nielsen CGA
Combining the global reach of Nielsen and the On-Premise consultancy expertise of CGA, Nielsen CGA offers the world’s leading drink brands, distributors and retailers a host of unique measurement and analytic tools. Their best-in-class proprietary datasets combined with their world-leading, On-Premise consultancy credentials enables their customers to forge new and differentiated approaches to winning in the most valuable and desirable On-Premise channels.
