Identify, engage & locate your most profitable consumers with CGA's consumer segmentation

MATCH is the only segmentation service that reveals the specific eating & drinking out behaviour of consumers.

Individual consumers engage with different categories in very different ways.

Being the same age, gender or even as affluent as someone else doesn’t mean we like to eat, drink or play the same way.

This presents a challenge when trying to appeal to your target consumer.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH segmentation enables you to understand the profitability & importance of different consumers by revealing:

IN ACTION

Maximise sales in key drinks categories

Using MATCH segmentation, we know that craft beer drinkers are made up of Confident Conformists, Sparkling Socialisers and Trending Tastemakers. Areas with the highest proportions of these consumers have the highest volume share of craft beer.

Locate & reach your target consumers

MATCH segmentation drills down to postcode level, enabling you to pinpoint exactly where your target consumers live and the venues they are likely to visit.

Optimise your pricing strategy

Affluent consumer groups include Trending Tastemakers, Sparkling Socialisers, Business Class-Seekers and Confident Conformists. MATCH reveals just how many of these consumers are in your area and how much they spend, helping you to craft effective pricing strategies that optimise your rate of sale.

Drive greater return on investment & revenue with a local market strategy

From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.

Drive greater return on investment & revenue with a local market strategy

From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.

Take a deeper dive into the consumer groups

What type of consumer are you?

Every consumer is driven by something – what makes YOU tick? Take our quiz to find out your MATCH profile.

Plus, get actionable follow-up steps on how to measure, analyse & target your ideal consumer.

Want to stand out from the crowd?

Our customer segmentation solution can give you the most intelligent insights in the market today.

Identify, engage & locate your most profitable consumers with CGA's consumer segmentation

MATCH is the only segmentation service that reveals the specific eating & drinking out behaviour of consumers.

Individual consumers engage with different categories in very different ways.

Being the same age, gender or even as affluent as someone else doesn’t mean we like to eat, drink or play the same way.

This presents a challenge when trying to appeal to your target consumer.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH segmentation enables you to understand the profitability & importance of different consumers by revealing:

Maximise sales in key drinks categories

Locate & reach your target consumers

Optimise your pricing strategy

Drive greater return on investment & revenue with a local market strategy

Drive greater return on investment & revenue with a local market strategy

Take a deeper dive into the consumer groups

What type of consumer are you?

Want to stand out from the crowd?

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