CGA Peach is delighted to unveil a new app that will make it easier for businesses in the out of home drinking sector to compile and monitor detail about their operations and competitors.
The CGA Mobile App is intended to help teams gather accurate and comprehensive pricing and demographic data from pubs and bars across the country. It allows field staff to pool and share data and feed it back to the home office, where figures can be efficiently segmented, analysed and actioned via a customised central portal. The app also allows users to submit reports and embed photos from their visits, and will help to speed up the time taken to respond to problems and opportunities in the market. It is designed to keep business leaders right up to date with pricing issues in real time and collaborate on solutions and new initiatives, both locally and across multi-site operations.
The app is the first of its kind in the sector, and the most intuitive competitor research tool yet devised by CGA. It is the result of a lot of research, including in-depth discussions with field managers and sales teams, who value quick and easy access to pricing data.
The app has been designed to be easy to use and completely intuitive. By installing it on their smartphones, users no longer need to carry round laptop spreadsheets or notebooks on their visits, and can access data they need with a few swipes and taps. It makes monitoring competitors’ activities simpler, faster and more effective.
CGA Peach is now inviting operators to take a trial of the app and benefit from automated reporting, customised data management and analysis from CGA Peach’s team of trusted experts.
Phil Tate, chief executive of CGA Strategy, said: “We are always trying to improve our products and give operators in the eating and drinking out sectors even better data to help them make the right decisions. With competition in this sector now so fierce, and expectations of consumers so high, it is more important than ever for businesses to stay on top of their research. This new app is a groundbreaking way to gather and share intelligence, and we think it will deliver some of the insights that brands need to stay ahead of the curve and grow their sales.”
For more information about CGA Peach’s new app and to discuss opportunities for individual businesses, contact Jamie Campbell at CGA Peach on 0161 476 8375 or jamie.campbell@cgapeach.co.uk.
