CGA’s On Premise Measurement service has recorded a 5.9% drop in the volume of wine sold through the on-trade over the last 12 months. Our BrandTrack survey shows one in six (17%) consumers drink less wine than they did a year ago, nearly twice the number who are drinking more (9%).
With the value of sales down only 1.6%, people are paying more for their wine when they do drink it out-of-home—and it remains by some distance the most popular alcoholic drinks category for consumers.