5 trends to know in cider
Cider volumes in the on-trade have slipped by 1.5% in the last year, CGA’s On Premise Measurement service shows—partly because of the tough comparatives of summer 2018—but the value of those sales has increased by 0.7%. As well as the effect of inflation, this reflects the premiumisation trend, with people drinking a little less out-of-home, but drinking better.
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