BrewDog chases the coffee market

BrewDog has become the latest bar brand to pursue a bigger share of the coffee market, with CGA Peach research confirming the scale of the crossover opportunity now.

BrewDog to crossover into the coffee market

BrewDog to crossover into the coffee market

BrewDog has become the latest bar brand to pursue a bigger share of the coffee market, with CGA Peach research confirming the scale of the crossover opportunity now.

BrewDog has just acquired a 33% stake in the Third Wave Coffee brand, and plans to make its coffee available across its UK bars. BrewDog says the coffee operator’s principles—including a commitment to single-origin sourcing and craft production—are similar to its own ‘punk’ ethos, and that the partnership will be a good fit.

Other pub operators including JD Wetherspoon have been chasing more coffee sales for a while, and CGA Peach research indicates that there is plenty of room for growth in the hot drinks sector for them. Currently, only 3% of consumers who have visited BrewDog in the last six months have bought coffee—but 50% of them are out-of-home coffee drinkers at other times. Introducing a much better coffee offer could thus help BrewDog increase footfall by bringing in more people who might not otherwise visit.

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