What are the techniques that big brand owners like Whitbread and Tesco use to keep their eating-out businesses relevant to core customers as the market around them changes? Find out at CGA Peach Consumer Insight & Marketing conference at the Tate Modern in London on 20 April.
Whitbread COO David Murdin will outline the latest development at Beefeater as its Bar & Block spin-off heads for the high street, while Tesco Hospitality’s Commercial and Marketing Director Adam Martin will spotlight the work being done by the supermarket giant to meet the in-store needs of the modern shopper.
The theme of this year’s conference is Maintaining Momentum, how businesses need to stay fresh and relevant, especially with a new generation of consumers, as they seek to grow in a changing and highly competitive marketplace. What new tools do they need to employ and what tied and tested approaches still work?
Other speakers include Gourmet Burger Kitchen’s chief executive Alasdair Murdoch, talking about the reaction to the brand’s now notorious ‘Vegetarians, resistance is futile’ advertising campaign, while co-founder of the Grind coffee and cocktails brand David Abrahamovitch, Food Tech Week entrepreneurs Victoria Albrecht and Nadia El Hadery and Revolution Bars head of marketing Simon Jones will be among the experts addressing the role of technology is growing businesses.
The full line up of speakers is:
- Adam Martin, commercial and marketing director, Tesco Hospitality
- Alasdair Murdoch, ceo, Gourmet Burger Kitchen
- Dan’l Hewitt, UK md at Makers Studios and former director at VICE, the global youth media business
- David Abrahamovitch, CEO & Co-Founder, Grind & Co
- David Murdin, COO, brand developments, Whitbread Restaurants
- Mark McCulloch, founder & CEO, We Are Spectacular
- Peter Martin, VP, CGA Peach
- Ralph du Plessis, founder Red Mud Media
- Sam Jones, head of marketing, Revolution Bars
- Victoria Albrecht & Nadia El Hadery, founders Food Tech Week, FoodHack and Food Start-up School
CGA Peach’s Chris Jeffrey will also spotlight the latest data, research and insight on consumer attitudes and habits when eating and drinking-out in what appears an increasingly brand-cynical world and loyalty-free market
The event will be chaired by CGA Peach’s Peter Martin and Jamie Campbell.
“Our central theme this year is not so much how to create a brand, but how to maintain the momentum as businesses mature and newcomers try and steal your market-share,” said conference chairman and CGA Peach vice president Peter Martin. “How do you continue to stand-out in an increasingly crowded, competitive and ever-changing marketplace?”
Last year’s event attracted around 150 marketing and insight professionals, brand owners, board directors and entrepreneurs from across the eating and drinking out marketplace.
The CGA Peach Insight & Marketing Conference will be held on Wednesday 20 April at Tate Modern, London. Sessions start at 2.00pm and conclude at 5.45pm, followed by a drinks reception for further discussion and networking at Drake & Morgan’s The Refinery .
2.00 – Welcome Jamie Campbell, director CGA Peach
2.10 – The competitive landscape
CGA Peach’s Peter Martin sets out the challenges facing brands, insight teams and marketers, and how the market is already reacting
2.30 – New tools for new times
Mark McCulloch, ceo and founder of the We Are Spectacular agency on why businesses should be marketing like the year they are living in
2.45 – Start the story telling
Dan’l Hewitt, UK md at Makers Studios and former director at VICE, the global youth media business, on why content is crucial, especially for connecting with millennials
3.00– Standing out online: who does it best?
Ralph du Plessis, founder of Red Mud Media, on how to be found when people are searching for something else
3.15 – Q&A session with Mark McCulloch, Dan’l Hewitt and Ralph du Plessis
3.25 – coffee break
3.55 – The burger and the veggies: anatomy of an ad campaign
Gourmet Burger Kitchen CEO Alasdair Murdoch looks back at the row over the brand’s ‘Vegetarians, resistance is futile’ advertising campaign – the fall-out, the comeback and the lessons learned
4.20 – What consumers really think about eating and drinking out
CGA Peach’s Chris Jeffrey presents the latest findings from our BrandTrack consumer survey – the trends, habits and attitudes to loyalty, the consumers to target and the public’s favourite brands
4.35 – The food entrepreneurs
Victoria Albrecht & Nadia El Hadery, founders of Food Tech Week, FoodHack and Food Start-up School, on the search for the next big trends in food and technology – and how existing business can leverage them
4.55 – Maintaining momentum: panel session
Brand owners from businesses as diverse as Tesco, Whitbread, Revolution Bars and artisan coffee enterprise Grind discuss the challenges of staying fresh and relevant in an ever changing and competitive world.
· David Abrahamovitch, CEO & co-founder, Grind & Co
· Sam Jones, head of marketing, Revolution Bars
· Adam Martin, commercial and marketing director, Tesco Hospitality
· David Murdin, COO, brand developments, Whitbread Restaurants
Chaired by Peter Martin.
5.45 – Drinks and canapés, The Refinery
To secure your place, contact event manager Molly Nicholas – email firstname.lastname@example.org
CGA Peach is grateful to its sponsors of the Consumer Insight & Marketing Conference, Zonal, CPL Training, Maru/edr, Fishbowl and WE ARE Spectacular.