CGA Peach is strengthening its core focus on research, analysis and agenda-setting insight, with a new look and format for Peach Report and the launch of new insight-driven website for 2016.
New-style quarterly Peach Reports will provide regular, in-depth market briefings on the major trends shaping the out-of-home food and drink landscape, and will replace the existing six-times a year magazine.
They will tap into CGA’s unique proprietary data and intelligence sources to provide new levels of understanding of the market’s changing dynamics. The first in the series, the 2016 CGA Business Leaders’ Survey Report has just been published – and another three reports are already in planning.
CGA Peach has also improved its online platform with the new website (www.cgapeach.co.uk) now live. Key features of the old Peach Report site have been updated and improved to provide a more engaging user experience, including enhanced mobile-responsive design, further research focused content and the ability to purchase latest Peach Reports and research papers direct from the site – as well as comment and insight from leading market commentators, including CGA Peach’s own Peter Martin.
Greater clarity and understanding
All of the changes are designed to showcase CGA Peach’s research and insight capabilities, moving away from the news-focused nature of the previous site to provide greater clarity and understanding of market trends and issues.
CGA Peach Director Jamie Campbell said: “These exciting new website changes will help cement our position as the out-of-home market’s leading data and consultancy business – and the home of original, agenda-setting thinking.”
CGA Peach Vice President Peter Martin added: “Our new CGA Peach website reflects our sophisticated intelligence and insight-focused approach and will continue to provide our clients, partners and readership with the definitive source of consumer and market insight for operational managers, through to board-level Directors and CEOs.”
The new website will be live at www.cgapeach.co.uk and subscriptions via the website are free to receive weekly e-newsletters, with latest industry developments, research reports and insight.
Market-leading events programme
In addition, CGA Peach is continuing and building its market-leading conference and events programme in 2016, including the Consumer Insight & Marketing Conference, Future of Finance Conference, and Peach 2020 Conference & Hero and Icon Awards. After each of these three events CGA will be publishing detailed analysis of the themes discussed by speakers and panellists via new-look conference ‘wrap’ reports, all with the same high-level of analysis, insight, comment and production for which Peach Report is known.
CGA Peach is part of CGA Strategy the global out-of-home consultancy, see www.cgastrategy.co.uk. Its research products measure and analyse consumer habits, sales trends, pricing data and site supply and include the Coffer Peach Business Tracker, the AlixPartners Peach MarketGrowthMonitor, the CGA Peach BrandTrack, Trading Index and Pricing Index.
For more information, contact Molly Nicholas, molly.nicholas@cgapeach.co.uk.
