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CGA a interrogé plus de 300 000 consommateurs On-Trade à travers le monde afin de mieux comprendre les comportements, motivations et les besoins des consommateurs, afin de vous aider au mieux à développer vos marques.
Unlock consumer opportunities for your brands with CGA’s longitudinal studies, custom qualitative & quantitative research, & industry expertise.
Our robust consumer data is fuelled by multiple sources including online & in-person surveys, structured interviews, concept testing & hall tests, focus groups & online communities, mobile ethnography, and diary studies.
Whether it’s shaping successful brand strategies, providing best-in-class category management to customers or creating tailored sales stories by channel or brand, CGA’s consumer research offers an in-depth understanding of On Premise visitors so that you can develop, grow & innovate in line with consumer demand.
Les études longitudinales de CGA sont conçues pour vous aider à comprendre les « Qui, Quoi, Quand, Où et Pourquoi » des consommateurs
🗸 Identifier les consommateurs les plus rentables (dépensant le plus On-Trade)
🗸 Comprendre les comportements et les besoins selon la démographie et segments des consommateurs ciblés
🗸 Identifier quelles catégories et marques ont la plus grande base de consommateur
🗸 Identifier la fréquence d’achat par catégoriee
🗸 Voir quelles catégories sont en croissances ou en déclin selon les préférences des consommateurs
🗸 Comprendre les catégories-mix (que boivent-ils d’autre)
🗸 Déterminer les parts de marchés et la consommation moyenne selon les catégories
🗸 Évaluer l’influence contextuelle sur le moteur d’achat
🗸 Voir l’évolution de la consommation au cours d’une même journée et en fonction du contexte
🗸 Comprendre l’état d’esprit du consommateur selon les occasions
🗸 Identifier l’influence du prix
🗸 Comprendre quels canaux On-Trade offrent les meilleures opportunités et sont le plus rentables
🗸 Identifier les lieux de consommation par occasion
🗸 Comprendre les raisons de fréquentation de chaque canal de vente
🗸 Comprendre les comportements, préférences et les niveaux de satisfactions envers les marques et chaînes
🗸 Comprendre les besoins par catégorie ainsi que ses moteurs
🗸 L’acquisition d’informations
🗸 Comprendre les moteurs de la catégorie et de la marque
🗸 Comprendre comment les consommateurs perçoivent votre marque et votre image de marquey
🗸 Identifier les tendances clés telles que la prémiumisation, la localisation, etc.
CGA has developed a powerful consumer data analysis tool enabling you to access the answers to hundreds of questions within CGA’s consumer surveys as well as custom research. Through CGA’s online Distilr360 platform, you can:
🗸 Gain flexibility to analyse multiple questions & responses, cut by multiple breaks & custom-made consumer groups with ease
🗸Unlock insights to answer your business questions quickly, harness more value from the data, & share across your teams more quickly
🗸 Interrogate the data in your own way, for your own commercial purposes, at just the click of a few buttons, offering a true competitive advantage
🗸 Extract multiple consumer groups & questions at once
🗸Access any & all CGA consumer research
REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.
Available in all markets
OPUS is a nationally representative survey of On Premise Users, designed to help you understand where and how to reach your target consumers. OPUS provides size of the prize opportunities for drinks categories & brands by occasion & channel, so that you can shape your brand, marketing & sales strategy around the most profitable On Premise visits.
Available in Great Britain, Ireland, France, Germany, the United States, Canada, Mexico, Australia, New Zealand & Japan.
BrandTrack is a large scale, nationally representative On Premise consumer survey designed to answer commercial questions & help suppliers understand key customers. Understanding consumer behaviour, preferences and satisfaction levels in hospitality brands helps to improve the sales process for product listings, gaining menu features and responses to trends, with a particular focus on winning in the national account channel.
Operators, Investors & Analysts use BrandTrack & OPUS to benchmark consumer visits, loyalty & satisfaction to brands against the competition. A detailed understanding of consumer needs, motivations & purchasing habits allows operators to ensure the proposition meets consumer demands & attracts lucrative footfall, repeat visit & spend.
Available in Great Britain & the United States
BrandBuilder evaluates drinks brand health in the On Premise. Designed to help clients attract new consumers, drive frequency of purchase, build brand loyalty and grow market share, BrandBuilder identifies strengths, weaknesses & opportunities for your brands based on consumer perception, advocacy & consumption compared to competitor sets.
Available in Great Britain
As well as having an invaluable insight into operational challenges & execution considerations for your brands, Bartenders play an important role in driving consumer trial and communicating your brand’s credentials. Barsights helps you to understand how the role of a bartender intersects with sales & enables you to test performance of your new or existing products, packaging or activations with the ultimate On Premise influencers, bartenders.
As experts in consumer research, CGA can help you answer incredibly specific questions at an affordable price point, while lifting the burden of research design by offering custom consumer research projects tailored to your individual needs. From online surveys to in-person focus groups all types of research are available.
Available in all markets.
Pour en savoir plus sur la façon dont nous pouvons vous aider, n’hésitez pas à nous contacter.
Förderung von Vor-Ort-Geschäften und Marken durch phänomenale Daten und Expertenwissen
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