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CGA surveys over 300,000 On Premise consumers across the globe to provide an understanding of behaviours, motivations, & needs to help your brands thrive.
Unlock consumer opportunities for your brands with CGA’s longitudinal studies, custom qualitative & quantitative research, & industry expertise.
Our robust consumer data is fuelled by multiple sources including online & in-person surveys, structured interviews, concept testing & hall tests, focus groups & online communities, mobile ethnography, and diary studies.
Whether it’s shaping successful brand strategies, providing best-in-class category management to customers or creating tailored sales stories by channel or brand, CGA’s consumer research offers an in-depth understanding of On Premise visitors so that you can develop, grow & innovate in line with consumer demand.
Unlock consumer opportunities for your brands with CGA’s longitudinal studies, custom qualitative & quantitative research, & industry expertise.
Our robust consumer data is fuelled by multiple sources including online & in-person surveys, structured interviews, concept testing & hall tests, focus groups & online communities, mobile ethnography, and diary studies.
Whether it’s shaping successful brand strategies, providing best-in-class category management to customers or creating tailored sales stories by channel or brand, CGA’s consumer research offers an in-depth understanding of On Premise visitors so that you can develop, grow & innovate in line with consumer demand.
CGA’s longitudinal studies are designed to help you understand the who, what, when, where and why of consumer demand.
🗸 Identify the most profitable consumers (with the highest On Premise spend)
🗸 Understand behaviours & needs of target demographics & consumer segments
🗸 Identify which categories & brands have the biggest consumer base
🗸 Identify frequency of category purchase
🗸 See which categories are growing / declining in terms of consumer choice
🗸 Understand consumer category mix (i.e. what else they drink)
🗸 Determine category share & avg. consumption
🗸 Gauge the influence of occasions on purchasing behaviour
🗸 See the influence of day part, & size of party
🗸 Understand consumer needs states by occasion.
🗸 Identify size of the prize
🗸 Understand which On Premise channels provide the biggest & most profitable opportunities
🗸 Identify where different occasions are likely to take place
🗸 Understand reasons for visits of each channel
🗸 Understand behaviours, preferences and satisfaction levels in operator brands / chains
🗸 Understand category needs states & drivers to category
🗸 Gain path to purchase insights
🗸 Understand drivers to category & brand
🗸 Understand consumer perceptions of your brands & brand equity
🗸 Identify key trends such as premiumisation / localisation etc
CGA has developed a powerful consumer data analysis tool enabling you to access the answers to hundreds of questions within CGA’s consumer surveys as well as custom research. Through CGA’s online Distilr360 platform, you can:
🗸 Gain flexibility to analyse multiple questions & responses, cut by multiple breaks & custom-made consumer groups with ease
🗸Unlock insights to answer your business questions quickly, harness more value from the data, & share across your teams more quickly
🗸 Interrogate the data in your own way, for your own commercial purposes, at just the click of a few buttons, offering a true competitive advantage
🗸 Extract multiple consumer groups & questions at once
🗸Access any & all CGA consumer research
CGA has developed a powerful consumer data analysis tool enabling you to access the answers to hundreds of questions within CGA’s consumer surveys as well as custom research. Through CGA’s online Distilr360 platform, you can:
🗸 Gain flexibility to analyse multiple questions & responses, cut by multiple breaks & custom-made consumer groups with ease
🗸 Unlock insights to answer your business questions quickly, harness more value from the data, & share across your teams more quickly
🗸 Interrogate the data in your own way, for your own commercial purposes, at just the click of a few buttons, offering a true competitive advantage
🗸 Extract multiple consumer groups & questions at once
🗸 Export as charts or data tables, depending on your preference
🗸 Access any & all CGA consumer research
REACH compares key On Premise consumer metrics across 34 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.
Available in all markets
OPUS is a nationally representative survey of On Premise Users, designed to help you understand where and how to reach your target consumers. OPUS provides size of the prize opportunities for drinks categories & brands by occasion & channel, so that you can shape your brand, marketing & sales strategy around the most profitable On Premise visits.
Available in Great Britain, Ireland, France, Germany, the United States, Canada, Mexico, Australia, New Zealand & Japan.
BrandTrack is a large scale, nationally representative On Premise consumer survey designed to answer commercial questions & help suppliers understand key customers. Understanding consumer behaviour, preferences and satisfaction levels in hospitality brands helps to improve the sales process for product listings, gaining menu features and responses to trends, with a particular focus on winning in the national account channel.
Operators, Investors & Analysts use BrandTrack & OPUS to benchmark consumer visits, loyalty & satisfaction to brands against the competition. A detailed understanding of consumer needs, motivations & purchasing habits allows operators to ensure the proposition meets consumer demands & attracts lucrative footfall, repeat visit & spend.
Available in Great Britain & the United States
BrandBuilder evaluates drinks brand health in the On Premise. Designed to help clients attract new consumers, drive frequency of purchase, build brand loyalty and grow market share, BrandBuilder identifies strengths, weaknesses & opportunities for your brands based on consumer perception, advocacy & consumption compared to competitor sets.
Available in Great Britain
As well as having an invaluable insight into operational challenges & execution considerations for your brands, Bartenders play an important role in driving consumer trial and communicating your brand’s credentials. Barsights helps you to understand how the role of a bartender intersects with sales & enables you to test performance of your new or existing products, packaging or activations with the ultimate On Premise influencers, bartenders.
As experts in consumer research, CGA can help you answer incredibly specific questions at an affordable price point, while lifting the burden of research design by offering custom consumer research projects tailored to your individual needs. From online surveys to in-person focus groups all types of research are available.
Available in all markets.
To learn more about how consumer research can help your business, please get in touch.
Förderung von Vor-Ort-Geschäften und Marken durch phänomenale Daten und Expertenwissen
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