February 2024
This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Italy. The study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this February 2024 issue, we surveyed 753 consumers (aged 18+) between the 22nd –27th February 2024. These consumers were situated across all Italian regions and must typically visit On-Premise venues at least once within a 3-month period.
This report takes a deep-dive into the beer category.
Download the free report now!
To discover more, contact Daniela Cardaciotto here.
To read the information in Italian, click here
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