GO Technology is CGA by NielsenIQ and Zonal's joint research platform investigating consumer behaviors and
attitudes towards digital technology in the On Premise.
New figures point to a staycation boom for the hotel trade this year, as consumers say they are more likely to visit a UK hotel than one abroad in 2023.
The latest GO Technology report from leading hospitality tech provider Zonal and insight firm CGA by NielsenIQ, reveals that the majority of consumers (81%) are planning to stay in a UK hotel in 2023, as cost-of-living pressures deter them from taking trips abroad.
Download the latest GO Technology report.