US Channel Strategy Study 2022

As the sector has normalized following disruption caused by COVID-19, suppliers and retailers can look to the future with positivity. Ensuring that strategies are tailored appropriately for different venue types and the patrons they attract is of upmost importance as consumers have shown a strong appetite to engage with the On Premise during 2022.



By building on the insights gained from our previous channel strategy projects (conducted in 2019 and 2021), this comprehensive research will enable beverage suppliers to plan and organize how to capitalize among consumers throughout the remainder of 2022 and beyond as the On Premise continues to thrive post-COVID.

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