OPM (On Premise Measurement) provides a robust view of the On Premise universe, driven by real data which is projectable and provides trends at category, segment and brand level. Understanding volume, value, pricing, distribution and velocity uncovers opportunities to provide greater insights and help to manage distributors, and grow volume and profits.
Each month we’ll highlight the latest data and analysis available in OPM, which provides access to highly validated data from a sample based measurement of the market. For the latest analysis on the Spirits market, take a look at our video which highlights the shift towards premiumization.
OPM provides access to highly validated data from a sample based measurement of the market. This delivers actionable insights for business growth including competitor analysis and category management.
Analyse the latest sales data at category and brand level for hyperlocal benchmarking aligned to markets, states and cities. OPM makes it simple to evaluate performance across segments and regions.
Understand the wider market dynamics that will impact your business. Using OPM's highly targeted data, brands can assess how current trends have evolved and identify new trends that have emerged.