CGA by NIQ have been committed to providing monthly, custom research designed specifically to add value to the topic areas that you, our valued customers, have told us are important.
Based on the incredible value that clients have told us these reports have delivered, we are continuing these in 2024 in Mexico as a way of tracking key metrics in the On Premise and exploring hot topics as they arise.
This update covers new research into the Mexican On Premise looking into topics such as past, current and projected future visitation, On Premise behaviour, Labor Day, Cinco De Mayo and Path to Purchase – pre/in venue influences.
During 21st – 25th March 2024, CGA by NIQ surveyed 1,197 respondents aged 18-54 predominantly from Mexican cities/urban locations on their expectations, desires and how they plan to behave in the next two weeks.
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