Live music can help pubs and bars generate extra sales in 2023, according to a new report from research consultancy CGA by NielsenIQ and artist booking platform GigRealm.

It reveals that 78% of consumers are more likely to visit a pub, bar or similar venue if it offers live music. Nearly as many (73%) say they are likely to stay in a venue longer if there is live music, and 76% are likely to buy more drinks.

The full ‘Live Music in Hospitality’ report from CGA and GigRealm provides many insights into the demand for live music and gig-goers’ demographics and needs, plus interviews with pub leaders to reveal benefits and opportunities for venue operators.

For more information, download the full report for free.