CGA by NIQ’s Consumer Insights Report uses data from CGA’s REACH study to explore consumer behaviour in Northern and the Republic of Ireland, empowering drinks brands and operators to understand how consumer attitudes, motivations and need states are driving On Premise behaviours & category dynamics.
The report also explores the future On Premise journey, taking a close look at consumers’ changing habits and covers a range of key topics and trends including the path to purchase, locations & occasions, and the importance of ranging and consumer drink choice.
Download more information about the report or contact sian.brennan@nielseniq.com
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