Insights into the live event consumer: the impact of COVID-19
An overwhelming majority of festival-goers who have received refunds on their tickets for 2020 say they will rebook tickets for next year, new research commissioned by Brothers and the UK Festival Awards reveals.
Before the Covid-19 outbreak and subsequent lockdown in March, more than three quarters of festival-goers had already bought tickets for this year’s events, with consumers planning to attend an average of 2.76 live events in 2020, setting the industry up for a bumper year.
In what will come as a confidence boost to beleaguered festival organisers who then had to cancel events because of the pandemic, nearly all (91%) festival-goers requesting a refund on this year’s tickets said they would be likely to rebook for next year, with over three quarters ‘very likely’ to rebook, according to the Brothers & UKFA COVID-19 Insights Survey on live events, undertaken by research specialists CGA.
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