Flavors in Spirits 2022
The wider spirits category holds the largest value share of all alcoholic beverage categories in the American On Premise sector, and flavors represent a key component of this market.
Andrew Hummel, CGA Client Solutions Manager – Americas, explores some of the latest flavor-related sales and consumer trends in both spirits and in cocktails, and highlights which flavors operators should look at to grow sales and where brands can find market potential for new product development and RTDs.
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Originally published in GDI magazine.
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