Craft Beer Report

Tap into the trading up potential


CGA’s OPUS craft beer report reveals increasing engagement with craft beer in the On Premise. This growing appetite brings with it opportunities for manufacturers, suppliers and venues to tap into the trading up potential during the crucial festive period and beyond.

Craft Beer sales make up 9% of total beer and continue to gain share of the category along with other premium beer styles like World lager. Craft beer sales surpassed £1.1bn over the last year, an increase of +4.5% vs pre-COVID-19 levels.

The Craft Beer category report explores the key occasions and channels for craft beer consumption, drivers to purchase, frequency of consumption, and the most popular brands, plus much more.

Download more information about the report.

Download more information