The festive period looks set to sparkle once again for the On Premise, new CGA research reveals – despite the impact of cost-of-living concerns that some consumers are experiencing.
Following the wilderness years of pandemic-enforced disruption, the 2022 festive period is shaping up positively, buoyed further by the World Cup’s weighty contribution to higher On Premise visitation levels.
CGA by NielsenIQ’s Christmas Report 2022 is based on in-depth research into consumer behaviour in the On Premise over the festive period, supported by sales data to inform your strategic decisions over this peak sales period.
For more information about the report available in early 2023, contact Paul.Bolton@nielseniq.com.
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