Unlocking the Aperitivo occasion: Opportunities across the European On Premise
The aperitivo occasion in the On Premise holds significant potential within a number of key European markets. Julien Veyron, Client Solutions Director for CGA by NielsenIQ, utilises data from CGA’s OPUS and REACH research solutions to explore the intricacies of how European consumers participate in this occasion, discussing how On Premise businesses can navigate and capitalise on this opportunity in the coming months.