CGA research shows how to win sales in France’s chain restaurants
New consumer research from CGA by NielsenIQ reveals the scale of visits to chain restaurants in France—and what beverage suppliers can do to maximise spend.
New consumer research from CGA by NielsenIQ reveals the scale of visits to chain restaurants in France—and what beverage suppliers can do to maximise spend.
The aperitivo occasion in the On Premise holds significant potential within a number of key European markets. Julien Veyron, Client Solutions Director for CGA by NielsenIQ, utilises data from CGA’s OPUS and REACH research solutions to explore the intricacies of how European consumers participate in this occasion, discussing how On Premise businesses can navigate and capitalise on this opportunity in the coming months.
With consumers’ high tempo occasions changing fast, CGA by NIQ explores the opportunity for brands to partner with operators to not only drive footfall for venues, but to activate brands and grow awareness and consideration of drinks brands at the planning stage. The report also reveals the profitability of influencing spontaneous decisions and consumers’ desire to premiumise.
New insights from CGA by NIQ’s marketing-leading OPUS and Global Bartender Report sheds light on the preferences and behaviours of German cocktail drinkers, revealing a market dominated by tradition. Yet, the Report indicates exciting opportunities for cocktail growth through innovation and bartender influences.
CGA by NIQ’s UK and Ireland MD Jonny Jones gave this week’s InDrinks conference an expert overview of Britain’s On Premise and drinks sales.
On Premise drinks sales burst back to life in the first full week of March, thanks to milder Spring weather and big sporting occasions.
Hospitality leaders can get up close to one of the most dynamic food, drink and entertainment scenes in the US on an exclusive Atlantic Club tour to Nashville in Tennessee in May.
Two-thirds of consumers say that eating and drinking out remains as central to their social life as ever.
Britain’s top hospitality groups achieved modest like-for-like sales growth of 1.4% in February, the latest CGA RSM Hospitality Business Tracker reveals.
Cost pressures and Interest in competitive socialising is increasing demand for entertainment-led venues in Italy, CGA by NIQ’s latest Consumer Pulse Report reveals.
Domestic vacations are an ideal opportunity for drinks brands, suppliers, and operators to tap into a highly receptive market with a focus on relaxation.
Las vacaciones dentro del país son una oportunidad ideal para que las marcas de bebidas, los proveedores y los operadores aprovechen un mercado muy receptivo centrado en el esparcimiento.
As the cost-of-living crisis continues to unfold in Germany, its impacts are being felt in the On Premise sector. CGA by NIQ’s recent Consumer Pulse Report highlights the importance for drinks brands, suppliers, and venues to understand target consumer behaviours and adapt creatively to evolving needs.
As draught cocktails and mixed drinks continue growing in popularity amongst New Zealand consumers, the On Premise is supplying to demand.
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