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Consumer Research

Unlocking the Aperitivo occasion: Opportunities across the European On Premise

The aperitivo occasion in the On Premise holds significant potential within a number of key European markets. Julien Veyron, Client Solutions Director for CGA by NielsenIQ, utilises data from CGA’s OPUS and REACH research solutions to explore the intricacies of how European consumers participate in this occasion, discussing how On Premise businesses can navigate and capitalise on this opportunity in the coming months.

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Consumer Research

Planning, pre-booking and pre-orders: how brands can achieve sales before consumers leave the house

With consumers’ high tempo occasions changing fast, CGA by NIQ explores the opportunity for brands to partner with operators to not only drive footfall for venues, but to activate brands and grow awareness and consideration of drinks brands at the planning stage. The report also reveals the profitability of influencing spontaneous decisions and consumers’ desire to premiumise.

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Bartender Research

Bartenders: The Secret Weapon for German Cocktail Sales

New insights from CGA by NIQ’s marketing-leading OPUS and Global Bartender Report sheds light on the preferences and behaviours of German cocktail drinkers, revealing a market dominated by tradition. Yet, the Report indicates exciting opportunities for cocktail growth through innovation and bartender influences.

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